Burger Babes was an invented brand by Kelsey in which an entire line of packaging was created to sell plant-based food. The brand focused specifically on sustainability, serving plant-based organic food in

eco-friendly packaging. Its design showed consumers that sustainability can still be interesting, fun, and desirable. The materials for the packaging were compostable, using materials such as recycled cardboard, recycled paper, soy inks, wax paper, rice based straws, and soy-coated cardboards. Young adults were the target audience. Their avid use of social media is a facilitator  for advertising when they snap photographs of unique packaging and post it to their feeds. This would boost the message of sustainability as well as business.