Packaging Design ~ 2020
Burger Babes is an invented brand by the designer, Kelsey McKenzie in which an entire line of packaging was created. This brand is focused specifically on sustainability and produces plant-based and organic food. This packaging was designed to show consumers that sustainability can still be interesting, fun, and desirable. The materials for the packaging is completely compostable, using materials such as recycled cardboard, recycled paper, soy inks, soy-coated wax paper, rice based straws, and soy-coated cardboards. The intended audience is geared towards young adults due to their avid use of photographing packaging and posting it to social media. This would boost the message of sustainability.